What I Learned in Supply Chain This Week

Insight – Thinking Ahead: Does McDonald’s have it wrong?

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Insights: What I Learned In Supply Chain This Week Series
Thinking Ahead Part V: Does McDonald's have it wrong?
Tags: First Mile, Global Supply Chain, Import, McDonalds, Supply Chain, Technology
Dallas-based startup empowers businesses to optimize international trade.
Let’s imagine ordering a meal from McDonald’s worked the same as ordering products internationally.

I ask the “supplier” (McDonalds) to “produce” a burger, fries, and Coke for me, and she puts my order into her computer.

But instead of my order appearing on screens for the team (and connected to production/billing/inventory), the cashier grabs her phone and emails the fry guy, WeChats the burger barista, and WhatsApps the drink doctor.

Each respond to the cashier with questions and clarification. This goes on for a while until the order is finally ready.

Next, instead of putting the order on a tray, the cashier puts my order into a bag, manually creates a receipt, seals the bag, and tells me I can’t open it until I get home!

McDonald’s sells 2.36B burgers a year. Imagine how many fewer burgers they would sell, or how less profitable they would be, if this is how it worked.

The import order is the atomic detail that initiates and orchestrates an extremely complex chain of events — and the process is completely broken. Efficiency, collaboration, transparency, and automation would go way up, while costs and exposure would go way down, by digitizing the order.
ABOUT THE SERIES

Each week, Mercado CEO Rob Garrison pens his latest learnings from the supply chain industry as part of a series run for his LinkedIn followers. Each article aims to share a little insight into what's going on that week and to help foster discussion amongst industry professionals across levels, geographies, and companies.

You can connect with Rob on Linkedin by following this link.
GT Nexus founder and supply chain industry veteran, John Urban, has joined the Mercado board of directors.
Let’s imagine ordering a meal from McDonald’s worked the same as ordering products internationally.

I ask the “supplier” (McDonalds) to “produce” a burger, fries, and Coke for me, and she puts my order into her computer.

But instead of my order appearing on screens for the team (and connected to production/billing/inventory), the cashier grabs her phone and emails the fry guy, WeChats the burger barista, and WhatsApps the drink doctor.

Each respond to the cashier with questions and clarification. This goes on for a while until the order is finally ready.

Next, instead of putting the order on a tray, the cashier puts my order into a bag, manually creates a receipt, seals the bag, and tells me I can’t open it until I get home!

McDonald’s sells 2.36B burgers a year. Imagine how many fewer burgers they would sell, or how less profitable they would be, if this is how it worked.

The import order is the atomic detail that initiates and orchestrates an extremely complex chain of events — and the process is completely broken. Efficiency, collaboration, transparency, and automation would go way up, while costs and exposure would go way down, by digitizing the order.
ABOUT THE SERIES

Each week, Mercado CEO Rob Garrison pens his latest learnings from the supply chain industry as part of a series run for his LinkedIn followers. Each article aims to share a little insight into what's going on that week and to help foster discussion amongst industry professionals across levels, geographies, and companies.

You can connect with Rob on Linkedin by following this link.
                       

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Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
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Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency
                       

Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency
                       

Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency