Mercado | Meeting the Conscious Consumer with Slow Fashion Startup Public Habit

Case Study – Public Habit – The Rise of Slow Fashion

Customer Stories

Slow fashion for the conscious consumer

Ushering in a new era of sustainable fashion with Public Habit

Redesigning the world of fashion

The global fashion supply chain is broken. Retail planning teams today source and order garments up to a year before they hit the high street, meaning they must predict trends way in advance.
The result? Over 60% of products manufactured end up as waste in landfills (EPA). Mercado & Topl partnered with Public Habit to address this head-on, redesigning the way goods are bought and sold through implementing blockchain technology. Making data not only more auditable and transparent, but reducing inventory, lead-times, and waste – all whilst increasing profits


"We saw a ton of inefficiencies across the supply chain, the biggest of which was that brands were having to plan what they were going to make up to 18 months ahead of when customers would get to see the product, resulting in many items going to waste due to over-production.

At Public Habit, we don't make [products] unless we get an order for those specific items. That allows us to save a lot of waste across the supply chain."
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