Case Study – A Toy Story

Case Study
A Toy Story: How a planned promotion went astray causing lost sales, brand reputation, and government intervention
A closer look
6
Months lost throughout process
$120,000
Cost to resolve the issue
A closer look
6
Months lost throughout process
$120,000
Cost to resolve the issue
Play to your strengths and focus on what you do best: delivering great experiences for your customers
Overview
With their core business in apparel, one importer decided to run a promotion using toys tied to their brand. Unfortunately, having ordered an entire container of toys, the promotional items were found to contain lead. The result? A total recall of the entire shipment resulting in $400,000 in lost sales.
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Playing outside of their comfort zone
While the apparel brand had a lot of experience in importing generally, they had never specifically ordered toys prior to deciding to run their promotional event. As a result, their focus was primarily on sales and marketing, resulting in many operational factors being overlooked. These oversights included a lack of proper audits, validating child safety certification, and product testing.
  • -  No formal factory audit process
  • -  No certification verification
  • -  No formal product testing
  • -  Significant cost due to product recall, cost of goods
  • -  Loss of sales @ $10 per unit
  • -  Damage to reputation & government intervention
Mercado, a friend you can rely on
Thanks to Mercado, situations like this are easily avoidable.

With clear online management of orders – from placement with a supplier, right through to shipment & arrival – importers can rest assured that product issues can be identified quickly and resolved at the source. Ensuring compliance and accuracy before goods are loaded onto a boat or plane.

What's more, in-built services are available directly from the Mercado platform, allowing importers to easily step in and order physical intervention if needed, personally resolving issues with ease at origin, so there are no nasty surprises at destination.

Mercado provides:

  • +  Online ordering of five audit types - product specific and including verification of certificates
  • +  Labs on four continents to conduct product testing
  • +  Milestones to ensure process steps (including audits, and lab testing) complete
  • +  Transparency to support government audits
  • +  Traceability to source of product and communications
Image
"With importing, there's no room to play about. That's why we've made things simple. Automating your supply chain so you can go back to focusing on what you do best: delivering great experiences for your customers."
Play to your strengths and focus on what you do best: delivering great experiences for your customers
Overview
An importer ordered a container load of patio furniture sets, approving loading recommendations provided by the supplier. When the patio sets arrived, those on the bottom were severely damaged as the supplier-recommended recommendations had not been followed. Ouch.
Image
Playing outside of their comfort zone
While the apparel brand had a lot of experience in importing generally, they had never specifically ordered toys prior to deciding to run their promotional event. As a result, their focus was primarily on sales and marketing, resulting in many operational factors being overlooked. These oversights included a lack of proper audits, validating child safety certification, and product testing.
  • -  No formal factory audit process
  • -  No certification verification
  • -  No formal product testing
  • -  Significant cost due to product recall, cost of goods
  • -  Loss of sales @ $10 per unit
  • -  Damage to reputation & government intervention
Mercado, a friend you can rely on
Thanks to Mercado, situations like this are easily avoidable.

With clear online management of orders – from placement with a supplier, right through to shipment & arrival – importers can rest assured that product issues can be identified quickly and resolved at the source. Ensuring compliance and accuracy before goods are loaded onto a boat or plane.

What's more, in-built services are available directly from the Mercado platform, allowing importers to easily step in and order physical intervention if needed, personally resolving issues with ease at origin, so there are no nasty surprises at destination.

Mercado provides:

  • +  Online ordering of five audit types - product specific and including verification of certificates
  • +  Labs on four continents to conduct product testing
  • +  Milestones to ensure process steps (including audits, and lab testing) complete
  • +  Transparency to support government audits
  • +  Traceability to source of product and communications
Image
"With importing, there's no room to play about. That's why we've made things simple. Automating your supply chain so you can go back to focusing on what you do best: delivering great experiences for your customers."
                       

Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency
                       

Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency
                       

Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency
                       

Terms of Service   |   Privacy Policy
From us to you...

Thank you for using Mercado. Our goal is to empower businesses to better navigate the complex world of importing. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle. Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
Copyright © Mercado Labs
Made with    by studionine.agency